DJing for Tag Heuer Boutique Launch in Glasgow & Edinburgh

Recently, I had the privilege of DJing for the grand opening of TAG Heuer’s new boutique stores in Glasgow and Edinburgh, in collaboration with Laings. TAG Heuer is synonymous with precision, craftsmanship, and luxury—qualities I wanted to reflect in the music for both of these events. Both boutiques featured stunning, modern interiors that matched the beautiful timepieces on display.

Curating the Soundtrack for TAG Heuer

DJing for luxury brands like TAG Heuer and Laings requires a very particular approach. The music needed to be elegant, modern, and dynamic—something that elevated the mood without overpowering the event.

I curated a set list that featured deep house and afrohouse tracks, something to set the mood for the evening. There was a press/influencer event and a separate event for Laing's valued customers. They were able to shop the collection of TAG Heuer watches and get expert advice on each timepiece from the brand experts whilst enjoying music and canapés.

Reflections

DJing for the TAG Heuer store openings in Glasgow and Edinburgh, in partnership with Laings, was an incredible experience. Both events perfectly captured the essence of luxury and innovation, and I was thrilled to play a role in bringing those moments to life through music. It’s not every day that you get to DJ for a world-class brand in collaboration with such an iconic name in the jewelry industry, and it’s definitely a highlight in my journey so far.

TAG Heuer’s precision and elegance, paired with Laings’ heritage and craftsmanship, made these openings a celebration of the very best in luxury. I’m proud to have been part of these landmark events and look forward to more collaborations that bring together music, fashion, and style in the future.